It is still not too late to capitalize on year end giving. If you have done nothing, get those emails ready to send, and if you are mid campaign, take a minute to check out these final tips. This infographic from Mobile Cause is on par!! Happy Giving!!!
It is getting very close to year end giving campaigns. A very important step in that process is recognizing your donors and prospective donors before you begin another ask. Here are a few ideas for how you can say thank you to your donors:
For your smaller donors, I recommend a simple thank you note and social media post. I love custom thank you notes, but if you don’t have the budget for it, try something like these. They are super cute, and I love that they come with the envelope stickers. They make the note feel more special which is the entire goal.
For your medium sized donors try something a little more special. I really love these little scented candles. You can have people on your staff or volunteers deliver them to your donors. They are very affordable, and deliver a very nice message of thanks. The gift is simply a nice leave behind, the important part of your visit is to see that person face to face and say thank you.
Your large donors require a bit more love! I recommend setting up time to meet with them in person to see what their why is for giving to your organization. Once you learn about the why, you can tailor your communications in your year end campaign around that message.
Here are few great ideas for thank yous at this level:
I love all three of these gifts. They are great for volunteers or donors, they have a very long life or they can be shared. My favorite is they journal because you can write a message in it to the person that they will see all year.
The gift is not the most important aspect of this exercise, so don’t get bogged down in choosing. The important part is that contact. Let your donors know that you are thinking about them when you are not asking for dollars. Let them know what is going on with your organization and the good work you have done this year. Let them know why they are important to you!
Share the successes you have had with thank yous below! XO!
If you are in the nonprofit world there are a few books that you should just own. Here are my top 3 books you should own and why. These three books will help you run your board, manage events, and motivate your staff and donors. Good luck and let me what you think of them!
- An essential guide to good governance for board leaders at all levels of experience and expertise This bestselling book for nonprofit board members and professionals offers an updated resource that answers the most-commonly asked question on board governance. The book covers such topics as board structure and process, board member recruitment and orientation, board-staff relations, and financial management. This new edition includes updated information on topics that have recently increased in importance including new Form 990; dealing with the financial crisis, risk management, and mergers. I refer to mine all of the time.
2. For event planners, there’s no such thing as a dress rehearsal! Any event you plan and stage is a reflection of your organization’s image — from the initial invitation to onsite operations. Whether you’re planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, it has to be perfect. This unique book is loaded with practical advice on:
- Choosing the best venue
- Preparing and managing the budget, with sample costing forms included
- Scheduling, staffing, and collaborating with other related professionals
- Coordinating food and beverage, décor, entertainment, and themes.
3. Start with Why when motivating donors and employees. In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on Start with Why – the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
Start with Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way – and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.
In this environment, we have all been forced to become more virtual. I recently worked with a nonprofit that did an online gala BC (Before Covid 19). It was very successful. Now more than ever, it may be time to try it something like this at your organization. Mobile Cause has put together a great info-graphic with a ton of wonderful ideas.
Take away: Stay Home, Stay Safe, & Get Virtual
I love the New Year, new ideas, new goals, new events, so much opportunity. Here are 20 ideas/thoughts to help you make 2020 your best year ever.
- If you are not already using it, sign up for Canva. It is the best thing to ever happen to nonprofit marketing in my opinion.
- Check out TechSoup.org they offer nonprofit savings on Microsoft Office, Adobe Creative Cloud, Intuit QuickBooks. New and refurbished laptops and desktops, mobile hotspots, printers and more.
- Create a Facebook ad for your next event. The results are great, and they are very affordable.
- In this digital age, most people don’t have the time or energy to look out for a nonprofit to make a donation. Adopting mobile giving, allowing donors to give on the go, will make it really smooth and simple for them. You want to make it as easy as possible to give.
- Sign Up for the Donor Experience 101 Newsletter. It’s a great way to keep up with new ideas, trends, and tips. Plus, I will post where I will be teaching so you can join me for new classes.
- Use your board to help you write thank you notes. It will make your life easier and your donor’s will love hearing from your board members.
- Ask your board members to bring you a connection to each meeting.
- Let a board members come into the office to shadow you and your team once a month. It really helps them see how hard you work and what day to day life is really like.
- Make sure your board has the tools they need to be successful. Do they need training, do they need collateral, etc…?
- Hold your board accountable.
- Ask for help!
- Be prepared. There is nothing worse than having volunteers ready to serve with nothing to do.
- Create an assignment board. Post things you need help with on it, so that your volunteers can easily pitch in.
- Educate your volunteers, make sure they understand their job and your expectations.
- Recognize your volunteers with a thank you at every opportunity.
- Evaluate 2019. Did you accomplish your goals, is it time for a change?
- Set SMART goals to clarify your ideas, focus your efforts, use your time and resources productively, and achieve what you want in 2020.
- Set up time for you and your staff to brainstorm. What would you do if you could do anything?
- Connect. Make it one of your goals to connect with some new in your industry each month. The fruit those relationships will bear is endless.
- Speaking Engagements – Sign up for one of my classes. They are full of ideas and always FUN!
I hope your 2020 is absolutely amazing! HAPPY NEW YEAR!!!
- a board-skills matrix that can be used to align candidates with the competencies needed to balance your board?
- guidelines for appropriate committee deliberations regarding confidentiality, rumors, and innuendo?
- an application form for potential board candidates?
- a sample matrix used to score multiple board candidates according to the skills, experience, competencies and geographical regions needed for your board?
- a list of questions and a detailed guide to use when interviewing board candidates.
Thank you Mobile Cause, this is an amazing tool...excited to share with new followers. Enjoy!!!
One of my favorite topics is year end fundraising. It’s easy for this to be my favorite because it is when more money is raised for nonprofits than any other time of year.
In fact, 30% of funds raised are raised in December, and 10% of all annual giving occurs in the last 3 days of the year. Year end fundraising just makes sense.
To that point, I would like to share some helpful tips and resources.
I recently posted this How to Create a Successful Year End Fundraising Campaign presentation on slide share. These slides are from the class I teach, and are packed full of ideas, samples, and best practices.
In addition, this is a great campaign planning tool that I helped create when I was a part of the team at Sage Nonprofit Solutions. This template is a bit dated, but the strategies and suggestions are as classic as a good black jacket!
And before I bid you adieu, I will leave you with one of my favorite blogs about year end fundraising…Top 10 Ways to Kill Your Year-End Fundraising Campaign.
I wish you well on your journey to Year End Success.
Take-away: Don’t wait to get started…the time is now!
My newest presentation will focus on the ever changing landscape that is the Nonprofit of 2020, and the discussions that should be permeating through your board room. One of my first catalytic questions centers around our politically charged landscape. Where are our donations coming from and why are they coming to us? While I was working on the presentation I came across a great article from the New York Times.
Take-away: I would encourage you to read it and discuss this with your board. There are a lot of implications that come with accepting donations today, and I think this read will help open the eyes of some members and maybe even some of your staff.
Social media is an ever changing environment. It is important to remember these basics:
– Consistency is key.
Post-high-quality content regularly. I would recommend using a social media management tool that allows you to keep your social media managers in one place. I really like later.com.
– Show the impact.
Show your users what their money is doing for your organization. They want to see your clients eating the food they are buying.
Always include a clear action when posting. What do you want people to do?
While it’s impossible to predict how the social media marketing landscape will change over the course of a year, here are a couple of trends to watch out for according to DonorBox.org, and I love them all!
Social Media Trend #1: Instagram Stories
The “ephemeral” video content (content that lasts a short period of time before disappearing) is continuing to grow for social platforms.
Although Instagram rolled out the Stories feature years after Snapchat has been using and developing the feature, Instagram Stories has already accrued more than 250 million daily users compared to the 173 million daily active Snapchat users.
- Instagram Stories can be seen for just 24 hours before they disappear.
- Photos and videos shared to your ‘Story’ don’t appear on your profile’s ‘grid’ or on your follower’s feed – the content exists only in the ‘Stories’ bar at the top of the app.
- Stories are a series of videos or photos, all capped at 15 seconds, but you can add as many as you want.
- Stories are generally less polished and posed than photos on the Instagram feed.
So, why and how should your nonprofit use Instagram Stories?
- Instagram allows you to build an audience due to features such as hashtags, recommended accounts, location tagging options, and ‘Search’ and ‘Explore’ sections.
- Since Stories are less polished than Instagram posts, use them to build authentic and personable voice and to interact with your followers.
- Showcase people. People prefer to connect with people on social media, much more than brands and logos.
- Sign up for the Instagram Business account. It’s free, and it provides you with several useful tools that you do not get with the personal account, including analytics and a Contact button.
- Create a strategy around your story and invest time and thought. Use this guide on how to craft an engaging Instagram story to help.
Here’s how CARE used Instagram stories to tell compelling stories of seven women. Their campaign was titled “Stories from the Other Side of the World,” and it follows seven women over seven days, their streams littered with the tropes of Stories narrative—”end of the day #exhausted,” #nevergiveup, “family breakfast,” “back to school.”
Don’t miss out on utilizing Instagram Stories to grow your nonprofit. Instagram Stories are an opportunity for you to post several times throughout a day without spamming your followers’ timelines, and Instagram users are avid users.
Social Media Trend #2: Influencer Marketing
Influencer marketing has been big for the past couple of years. Many declare it dead’ since the market got oversaturated at one point, reducing the effectiveness of influencer marketing.
This is because the overwhelming amount of sponsored content started having an opposite effect on users. Millennials are less trusting of influencer these days, since the line between what’s genuine and what’s not became more blurry.
This is not to say that influencer marketing is dead. It still produces results and is evolving.
So, what are influencers?
Influencer marketing grew out of celebrity endorsement. Businesses and organizations have found for many years that their sales/engagement/donations usually rise when a celebrity promotes or endorses them. There are still many cases of businesses, particularly high-end brands, using celebrities as influencers.
However, during the past couple of years especially, influencer marketing has been about partnering with people with a substantial following online (e.g. YouTube, Facebook, Instagram etc.) who have built a reputation in a particular niche (e.g. fashion, beauty, finance, health etc).
By paying for a sponsored post, your organization can gain access to their following (although some influencers will do it for free for charities).
Influencer marketing in 2018 is all about micro influencers. Micro influencers have between 1k–100k followers on social media. People with 500k–1 million followers and 100k–500k followers fall into the macro influencer and middle influencer categories, respectively.
The engagement rate is usually better with micro influencers, probably since others can relate to them more easily than say Beyonce.
Make sure to choose influencers who speak out or are active in areas related to your nonprofit’s mission. For example, let’s say you run an animal shelter. Preventing animal cruelty is part of your brand’s mission statement.
You shouldn’t work with a micro influencer who bought a puppy from a puppy mill or promotes buying leather jackets. That just doesn’t fit with your mission and brand. You can even work with multiple influencers for each campaign. After that, you should take a look at the analytics for each influencer for valuable information such as:
- conversion rates to donation
For those influencers whose posts end up working well for your nonprofit, invest in building meaningful relationships with them.
Social Media Trend #3: Live Streaming
The power of social video is undeniable. Facebook has around 500 million people watching Facebook videos every day. 82% of Twitter users consistently watch video content on the platform. Snapchat generates 10 billion video views every day. Video consumption on Instagram increased by 150% last year. Even LinkedIn is rolling out a native video to all of their users.
One-third of online activity is spent watching video. Over half a billion people are watching video on Facebook every day.
Marketers who use video grow revenue 49% faster than non-video users.
Video is becoming that social media trend you can’t afford to ignore anymore. That’ll only grow more apparent in 2018.
Live video, the younger brother of video, is especially prominent as a trend in 2018.
Live video is more appealing to brand audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts. (Livestream and New York Magazine Survey)
Furthermore, 95% of brand execs say live video is key to their 2018 strategies. (Brandlive and IBM Cloud Video).
Viewers respond positively to live video streaming because of the immediacy and engagement it creates, especially since so much of the online content is becoming more curated. Live streaming also allows you to respond to your viewers real time.
If you’d love to give live streaming a go, here are a couple of popular live streaming video “types”:
- live events
- streaming your programs
- Q&A sessions
There are multiple platforms for ‘going live’. Most social media platforms have added on that feature. Facebook Live, YouTube Live, Periscope, Twitter, Snapchat, Twitch, and Instagram Live are all great platforms. Choose one to start with – ideally focusing on one where you have the largest audience on or where your target audience spends most of their time.
Notify your audience in advance that you will be going live (at least one day before, but ideally a week). This ensures more people show up to your live.
If you want to make live streaming an integral part of your marketing strategy, consider setting a schedule and staying consistent.
This will help you maximize your reach and generate new leads for your company. This trend is set to leap in the next few years as 5G becomes standard.
Take-away: Social Media is an important part of every good nonprofit strategy. Make sure you aren’t left in the dark.