The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month, according to a new white paper from comScore. Engagement levels also rose during the year, with viewers watching online videos more frequently. So, is your nonprofit using video to engage donors?
If not, now is your chance. Visit flipforgood.org and get your free Flip Video camera from Cisco.
After you have it, here are some tips for engaging donors with video.
- Post it on YouTube and your site–It helps with search engine rankings.
- Keep it short and make it interesting
- End with a call to action
Take-away: Go to flipforgood.org and get your camera, and then start filming!
Donor Experience 101 