Facebook Audience Insights gives you aggregate information about three groups of people—people connected to your Page, people in your Custom Audience and people on Facebook—so you can create content that resonates and easily find more people like the ones in your current audience.

See age and gender breakdowns, education levels, job titles, relationship statuses and more.

Learn about people’s interests and hobbies. Audience Insights also includes third-party information on what products people may be interested in purchasing.

Audience Insights combines relationship status, income, family size and location to tell you about the types of people interested in your business.

So…

You can use this information in events to determine areas of interest…for example, I found out that my users are 300% more likely to be On the Go.  This is affluent demographic with pre-school age children.  This tells me that I need to make sure to think about child care and children’s activities as I plan events.   I learned so much…it is an incredible tool.