Industry Standard Email Rates

I often get this question: How do we know if our email program is good or bad?

The answer varies for everyone, but Eloqua’s Benchmark study is a great place to start.  They recently compared their benchmark data from Jan.-Nov. in an effort to provide you with some guides for click rates, open rates, and click to open rates.  The results can be seen here, and they even separated Nonprofit out.

Email Benchmarks

Take-away: Check your rates and see how you stack up against the Best in Class.

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