I often get this question: How do we know if our email program is good or bad?
The answer varies for everyone, but Eloqua’s Benchmark study is a great place to start. They recently compared their benchmark data from Jan.-Nov. in an effort to provide you with some guides for click rates, open rates, and click to open rates. The results can be seen here, and they even separated Nonprofit out.
Take-away: Check your rates and see how you stack up against the Best in Class.